Experience the complete range of luxury bespoke products and treat your car to what it deserves.


Our Story

Founded in 2016 in the seaside town of Filey, North Yorkshire we have been on a mission to bring luxury car detailing products to the market, products that are not only simple to use but effective.  Find out more about our exciting new brand.


Our Story


Brand Ambassadors

Our Products

Auto Elixir Products

All our products are bespoke manufactured here in the UK. Our formulations are unique and superbly effective. From our highly commended Paragon Shampoo to our latest rhubarb and rose scented interior detailer there is something for every application.


Our Products ›


Become a Stockist

Our Stockists

 We have a small but highly professional and knowledgeable selection of stockists, all of our stockists have been chosen due to their expertise in detailing, customer service and passion for detailing. Click the link below to view our stockists.


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